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What is Google Ads PPC (Pay Per Click)?
Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Advertisers have to pay for each clicks & hence its also called Google Ads PPC.
The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC(Cost per click) will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the ads auction; then you pay your maximum bid per click! Those with high Quality Scores get higher ad ranks and lower CPC.
What Is Remarketing?
Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited your website. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example keeping your brand top-of-mind and enticing visitors to come back for more.
The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC(Cost per click) will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the ads auction; then you pay your maximum bid per click! Those with high Quality Scores get higher ad ranks and lower CPC.
Various forms of Google Ads
Search Ads
Search ads appear next to Google search results when people look for products and services you offer. If you show your ads in the search network, you don't have to worry about being too intrusive or irrelevant. Google only shows your ads to those people who are actively searching for products or services similar to yours.
Display Ads
ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. Display advertising is very effective when your product category isn't very well known and thus not many people are looking for your relevant keywords. Display advertising gives you a chance to build awareness and also your brand recognition.
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