Link from one site pointing to another. Backlinks are an important part of SEO, and should be relevant to the content of your site in order to be effective. In other words, a site with backlinks pointing to your page should have a similar theme to yours. For example, a site about pet supplies should have backlinks pointing to sites about pets.

The amount of data transferred on a web site or server within a specific amount of time, measured in kilobytes. Analyzing bandwidth shows website traffic .

The percentage of visitors coming to a page and leaving without clicking through any other elements, such as links or images, on that page.

A browser is a software application that provides users with a way to view and interact with information on the Internet. The word "browser" seems to have originated prior to the Web. Originally, it was a generic term for user interfaces that let you browse (navigate through and read) text files online. Technically, a web browser is a client program that uses the Hypertext Transfer Protocol (HTTP) to make requests to Internet web servers on behalf of the browser user. Most browsers offer support for File Transfer Protocol (FTP) and even support their own built-in email clients.

Mosaic, created in 1993, was the first web browser with a graphical user interface. Today, there are a number of different browsers available. Netscape Communicator, Microsoft Internet Explorer and Mozilla, are all examples of browsers that operate under the Windows O/S. Lynx is a text-only browser available for Linux/Unix users. Another recently offered and well-regarded browser is Opera.

This is a common problem for Internet users. There are many types of Internet browsers and versions available to users. When web designers decide to use the latest W3C compliant standards on their web sites, they run the risk of alienating Internet users that do not have the latest version of a W3C compliant web browser.

Browser upgrades are usually provided by the companies that make them, but these upgrades may be restricted by a user's operating system, or the type of hardware the user is running.

Applies to web site traffic made up of all types of visitors.

All bytes transferred to a client's browser.

The total bytes transferred by a web server.

The process of activating a page element, such as moving from one page to the next, by clicking the mouse on a hyperlink.

Purposely clicking ads in order to drive up an advertiser's fees.

The process of clicking through a link to a web page.

Refers to the browser type of a visitor accessing a web site.

Recorded invalid requests made by a visitor's browser, such as a '404 Page Not Found Error'.

Cloaking is the practice of serving different content to the search engine spiders than what is displayed to human users. Cloaking is deceptive, directing users to pages completely unrelated to their searches. The intent of cloaking is to obtain good rankings by the content of the cloaked page, not the true content of the website. The search engines view cloaking as deceptive, and will punish sites that use such methods by removing those sites from their indexes.

Lets you know what bandwidth users are connecting to you by.

Content is the substance of a site, and is one of the most important factors search engines look at for indexing. The content of a site includes the text information contained in the alt-text, the meta tags, the TITLE tag, and the information found in the body.

Here are some considerations regarding content :

Clearly identify the need or problem your product or service addresses and solves.

Clearly identify the solution to the problem.

Help your web site visitors decide if your product or service meets their needs.

Make sure webpages load quickly. Are your graphics optimized to load fast, and if so, do they still look good? A lot of people connecting to the Internet have slow connections. Keep web site design and presentation simple and clean.

Provide clear information in both images and written text.

Allow your web site visitors to make purchases easily.

Make certain your pages load under different browser types and versions. Don't worry too much about four year old versions, since 95% of users will have upgraded. Also make sure your visitors don't have to jump through hurdles created by the latest web gadgets. For example, most users won't bother waiting for graphically intense Flash pages to load.

When a client completes an important transaction on a web site, such as a purchase, or fills out a registration form, it is recorded as a conversion.

The number of visits that result in conversions.

A file containing information about a visitor recorded during the visitor's first visit to the web site. This information is stored on the visitor's hard drive. When the visitor returns to that site, the cookie is displayed to the web site's server, so that the visitor is recognized. Cookies can be used to tailor specific information based on behavioral patters of a visitor.

Abbreviated term for "cost per click." CPC is a pay-for-placement service that allows lets you place a bid amount to specific search engines in order to be found within their indexes. The higher the bid amount, the higher your site will be ranked. Every time a user clicks from the search results to your site, you pay the set bid amount, or cost-per-click.

The action a spider takes when visiting and indexing web pages.