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Search engine
optimization is the art of
placing your website in top results
of a search engine for a strategically
defined set of keywords. Search
engine optimization increases
targeted traffic to your website thus
resulting in more leads and sales.
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Mirackle
Solutions is a dedicated Search
engine optimization firm based in Mumbai
, India. We offer world-class services
at affordable rates. We are always interested
in building mutually beneficial partnerships
with overseas search engine optimization
firms. SEO firms in the
USA , UK
and other overseas countries
can achieve a significant amount of savings
by outsourcing either complete or part
of their Search Engine Optimization campaigns
to India . |
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Besides
handling complete search engine optimization
programs we also handle certain outsourced
individual Search engine optimization
processes like: |
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Keyword
Research |
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Creation
of Optimized pages |
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Manual submissions
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Periodic
report running and maintenance
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Link building
and management (Human powered
link popularity campaigns) |
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We customize
processes and reports to the style being
followed by your firm.
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We never
contact the client directly and always
work in the background. The client will
never know that work is being outsourced,
resulting in huge savings for you. |
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Why Search Engine
Optimization ? |
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Major
search engines command over 400 million
searches everyday, day after day. Search
engine optimization helps you get this
piece of the pie, which you might be losing
otherwise to your competition. |
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Search
engines generate nearly 90% of all Internet
traffic and are responsible for 55% of
all e-commerce transactions. Consequently,
Search Engine Promotion has shown to deliver
the highest ROI, compared to any other
type of online or offline marketing. Search
engines bring motivated buyers to you
and hence contribute to increased sales
conversions. |
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Search
Engine Optimization offers an
affordable entry point for marketing your
website and an effective way to promote
your business online. Apart from ensuring
relevant, sustained free traffic to your
site, SEO also substantially contributes
towards building a strong brand presence. |
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Search
engine optimization offers a
much better return on investment compared
to banner campaigns or pay per click campaigns. |
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Search
engine optimization helps you capture
targeted traffic... people who are already
looking for the product or service you
offer. |
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Search
engine optimization is a long
term and permanent answer to your traffic
woes. Once a website has been optimized
for search engines it can stay at the
top for long periods of time. |
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Search engine
optimization results in huge savings
on ad-spent using traditional channels of
marketing. |
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Search Engine Optimization
with Mirackle Solutions |
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Mirackle Solutions
is a Bombay (Mumbai), India based search
engine optimization firm. We work with
clients in varied fields from all over
the world and offer them unique and customized
search engine optimization programs. Our
clients hold top 10 rankings for competitive
keywords in various fields like web designing,
lead generation, insurance, travel, training
and education, finance, marketing among
others. |
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We offer comprehensive
search engine optimization programs, which
include: |
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1) Website Review |
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The
first step in the process of SEO involves
the identification of spider stoppers
in a website. These may include broken
links, Non-optimized titles, missing tags,
non-optimized link structure among other
factors. |
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2) Competition
Analysis |
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Websites
of competitors, which have undergone search
engine optimization sometimes, offer valuable
clues with regards to the right keywords
to target. Also studying the competition
helps us identify and finalize the SEO
plan for your website. |
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3) Keyword Identification |
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Many
websites in spite of ranking high, do
not get enough traffic. This maybe because
the keywords that they are targeting may
not be the keywords being searched for,
on the search engines. Keyword identification
is a very important part of search engine
optimization and includes researching
keywords using various resources in the
quest for finding related yet popular
phrases. |
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Keyword
Research is by far the most important
aspect in any Search Engine Optimization
initiative .Keyword Phrase Research is
a process of selecting the most "optimum
performance" keyword phrases that can
help visitors find your site.You may have
spent days and months on fine-tuning your
web pages for a better ranking with the
major search engines, yet it will all
amount to a big waste if the right keyword
phrases are not targeted. It's like not
being able to reach your destination even
after running your best race because you
started out on the wrong road. Even if
you achieve high search engine rankings,
you may not get relevant traffic if you
select the wrong keywords. Therefore,
the foremost step in any SEO campaign
is identifying your target audience and
researching what keyword phrases they
might be searching in the search engines
to locate a site like yours. |
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4) Page Optimization |
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This
step in the process of SEO involves the
actual optimization of your web pages.
Here pages will be optimized with regards
to tags, link structures, images, body
text, and other visible and invisible
parts. |
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Page
optimization can be defined simply
as creating (or re-writing) optimized
text in order to help you ensure sustained,
high ranking on search engines for targeted
keyword phrases. Good optimization ensures
that your site gets highly qualified,
focused traffic that leads to higher conversions. |
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5) Link Building |
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To
be able to consistently draw the relevant
target group to your website is the first,
most crucial step in building and sustaining
a successful online brand. |
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A
good link exchange campaign is the key
to achieving good rankings for competitive
keywords. Our link exchange campaigns
are human powered, and done completely
manually. This step of SEO involves |
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Link
building isn't about randomly
linking your web page to a number of other
web pages to improve PageRank. Far from
it, Link Building requires very careful
analysis of search engine response and
relevancy and quality of the links. Following
quality guidelines, therefore, has become
extremely important to be able to provide
relevant, quality linking solutions. Not
only does quality Link Building help in
higher PageRank, it also helps in directing
substantial traffic to your web site.
At Mirackle Solutions,
we follow ethical and efficient link building
guidelines. Listed below are some of the
Quality Guidelines we abide by, to ensure
that your link building campaign gives
you the maximum possible benefits |
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Securing 'unidirectional' or only-Incoming
(non-reciprocal) links |
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Links with relevant "Keywords"
in the Anchor Text |
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Links from sites having a different
range of PageRank |
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Links from industry-relevant pages |
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Link to your site should not be
through a "redirect" script |
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No JavaScript links |
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No links from 'framed' pages |
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No 'flash' embedded links |
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No robots.txt excluded link pages |
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No Robots Tag excluded link pages |
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No paid or time-bound links |
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Links spread over different domains |
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No email spam used to solicit
links |
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No links from Link Farms |
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No links from FFA (Free-For-All)
link networks |
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No links from Blogs and Blogspots |
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6) Manual Submissions to search
engines and directories |
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Manual
Submissions to search engines and directories
is a process often referred as search
engine submissions. Many advertise a quick
and simple software or service which helps
submit to over 1000 engines for a few
dollars, but few tell you that it is the
top 10 engines that command over 85% of
the internets search engine traffic. |
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Our search engine optimization
campaign involves systematic submissions,
done manually, to the top search engines
and directories |
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7) Analysis and Tweaking |
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Search
engine optimization is a long-term solution
to your traffic woes. Our comprehensive
search engine optimization packages involve
continuous fine tuning of the website
based on traffic trends and ranking trends.
Search engines often change their algorithms...
We tweak your website to compensate of
the changes, hence enabling you to stay
on top |
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8) Comprehensive Reporting |
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We
believe in keeping our clients informed.
Our comprehensive reporting process helps
you, our client, know about the exact
schedule and steps that we follow for
the search engine optimization of your
website. We offer periodic comprehensive
ranking, link exchange and schedule reports
in addition to having a dedicated account
manager just a phone call away. |
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The step-wise
progress of a SEO project would include: |
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Collation
of information about the site, business
and target audience after discussions
with the client. |
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Site audience
analysis and competitor analysis. |
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Complete keyword
phrase research and implementation
recommendations. |
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SEO copywriting
for existing content of the site. |
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Providing fresh
optimized text, as required. |
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Code optimization
recommendations. |
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