|Search Engine Optimisation|
Mobile responsive web design is a design technique used to ensure that a website appears accurately on a variety of different devices. In other words, your website is smart enough to detect when it is being displayed on a mobile device (e.g. an iPhone or an iPad) and automatically converts into a touch friendly format. Google will rank you higher. Google knows that close to 50% of their visitors are on mobile devices. It is only natural that these visitors would be expecting to see mobile friendly websites when clicking on search results. Therefore it is in Google's best interest to demote poorly designed mobile websites and in turn increase the ranking of the mobile responsive sites.